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About Wheel Well

Wheel Well is ideally structured to achieve its purpose. We are a registered Section 21 company: 2008/004093/08. We are exempt in terms of section 18A of the Income Tax Act: PBO #930041005. The Members of the Board are reliable, accomplished people who have solid experience in the sectors of Road Safety and Financial Administration.

Our Destination:

We are totally committed to achieving our goals. We aim to be an energetic and highly capable advocate for Children’s Road Safety in South Africa. We aim to be highly visible and audible to our various audiences in the course of our campaigns and activities.

Our Journey:

We have vital milestones that we are determined to reach.

  • We aim to make people aware of the critical issues.
  • We aim to vigorously promote educational initiatives.
  • We aim to strengthen legal protections as they pertain to Children’s Road Safety.

The above goals can be achieved if we maximize our footprint. By running highly impactful projects and campaigns which have the ability to convince our various audiences – aligning sponsors and partners in an effective collaboration. All our activities are carried out with cast-iron integrity whilst maintaining complete transparency at all times.

Our Pit Crew:

Theresa, Thabile, and Selby make up the team that holds the fort at our shop in Brightwater Commons. From here we run the Car Seats for Kids campaign and general operations. Their hands-on experience in car seats ensures that the seats donated to us are expertly cleaned and handed out with the necessary knowledge to the parents to use the seats effectively. They have magic in their hands and a song in their hearts.

Our Racing Stripes:

We have earned our racing stripes through hard work and our extensive hands-on experience with car seats. All the seats that go through our hands are thoroughly checked for safety, professionally cleaned and serviced. Our focus is first and foremost the safety of the next child in that seat and not the profit that might come from it. Seats that do not meet our high standards are sent for recycling. Every parent also gets a complete Car Seat 101 lesson on how to use and install the seat. We will hold their hand through all the stages of car seats and challenges that go with the territory. Our motto is: For Impact – not for Profit.

We have extensive knowledge and insight on the design, development, regulations, laws and best practice where car seats are concerned.

Our projects for children as pedestrians are all designed to have multiple benefits for children. Not just road safety, but safety in general, education, literacy as well as leadership skills. Children have a very specific profile in traffic and we must always keep that top most in mind when we are looking for solutions.

Activism is one of the vital pillars in our approach to road safety for children. We keep up the pressure towards changes in legislation, improving statistics and post crash care that will benefit our children.

Our Fuel:

Like all modern vehicles, Wheel Well is streamlined and fuel efficient. We make funding go far with our economical driving style.

Currently, our tanks hold enough fuel to last us three months ahead. It is much like traveling at night. You can only see the road ahead as far as the headlights allow, but you have complete faith that the rest of the road is there. Additional funding will help us see the road further ahead and appreciate and affect the changing scenario that is road safety for children in South Africa.

Our Milestones:

On an epic journey such as this one, there are many memorable moments. Every bit of funding that comes in, all the seats donated, all the very special children and their families, over 8300 thus far, that the Car Seats for Kids campaign has touched and all those precious moments that we experience are all very special milestones on our journey. Please browse the rest of our website for our magic moments. Milestones that stand out are:

  • Gumtree Women in Autos Award for extraordinary contribution to the automotive industry – August 2018
  • Our first international funding from GlobalGiving in partnership with Ford Motor Company Fund in July 2018
  • First handout of Halo Beanies in our Glow Kids Glow child pedestrian project in April 2018
  • Proud winner of the Prince Michael International Road Safety Award 2016 – Safer Road User category
  • Over 8300 children in car seats through the Car Seats for Kids Campaign.
  • Besafe Izi UP HC for disabled children
  • Our annual October Transport Month collaborations.
  • Amendment 22 to the National Road Traffic Act that makes car seats compulsory for children under 3.
  • Opening our shop at Brightwater Commons
  • Growing from a campaign into a fully-fledged Not-for-Profit company that is making huge strides for children in Road Safety

It is of vital importance that Wheel Well continue to serve our children in road safety. Our work and repository of expertise belong to the people of South Africa in the interest of our children and future drivers. Funding received will be used to further education and awareness on the vulnerability of children in traffic as well as secure our future, succession, and sustainability by applying sound financial, marketing and business practices.

Looking after our Disabled Children

Up till now our disabled children had no car seat specifically designed for their distinct needs in the vehicle. This has now changed with a range of car seats available from Medena. These are the award winning BeSafe car seats specially modified by experts in the field AND tested for safety. Prices available on request. For more information please contact Peggie.


BESAFE® IZIUP HC Suitable from 4-12 years / 15-36kg

BeSafe iZiUp HC car chair inc Pommel, Adj Laterals, Headrest BE400-S Black R 11,499
BeSafe iZiUp HC Swivel Base BE400-SVING Black R 2,500
BeSafe iZiUp HC Harness Small BE400-SKR Black R 1,500
BeSafe iZiUp HC Harness Medium BE400-VS Black R 1,500
BeSafe iZiUp HC Harness Large BE400-VM Black R 1,500
BeSafe iZiUp HC Leg Strapes Pair BE400-VL Black R 1,500

Glow Kids Glow – Children should be seen and not hurt

Car crashes are the leading external cause of death for children. (NIMSS, 2008) Over 17,000 people die on South African roads every year. Of these 17,000, 2,883 are children, out of which nearly 65% are pedestrians. (Health, 2012) Children from the lowest social class are 3 times more likely to be killed on the roads as pedestrians than their peers from the highest social class. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2598316/

Our most vulnerable road users are pedestrians, the most vulnerable pedestrians are children and the most vulnerable children are from our low-income communities. (WC Government)

Why reflective gear for Children?

Schoolchildren often have to wear very dark uniforms as they make their way to and from school every day. Whether they are walking, cycling or just crossing the road after being dropped off in a vehicle, it can be hard to see our darkly clad children especially on dark winter mornings and again when daylight is fading. Many adults are keeping themselves bright – but what about our children? It’s only fair to offer our children the same safety measures many of us take as adults – by helping them to be brighter.

Children are at risk for road traffic injuries for a number of reasons. Younger children are limited by their physical, cognitive and social development, making them more vulnerable in road traffic than adults. Because of their small stature, it can be difficult for children to see surrounding traffic and for drivers and others to see them. In addition if they are involved in a road traffic crash, their softer heads make them more susceptible to serious head injury than adults. Younger children may have difficulties interpreting various sights and sounds, which may impact on their judgement regarding the proximity, speed and direction of moving vehicles. Younger children may also be impulsive, and their short attention spans mean that they struggle to cope with more than one challenge at a time. In general roads and suburbs are planned without sufficient consideration of the specific needs of children.

Globally, around 186 300 children under 18 years die from road traffic crashes annually. In addition, rates of road traffic death among children are 3 times higher in low- and middle-income countries than in high-income countries. (WHO May 2015)

The use of reflective gear would not only save pedestrian lives, but would also save drivers from the potential emotional pain, inconvenience and danger of hitting a pedestrian, as well as possible criminal charges. If a driver kills a pedestrian at night, the driver may be charged with culpable homicide, even though 80% of drivers involved in pedestrian collisions, never saw the pedestrian they hit. http://www.safetyreflectors.com/education.html

Why Beanies?

Children are active, busy little people and they tend to take off anything that interferes with their mobility. Beanies are more likely to be worn by children as they go about their business from the dark early mornings going to school till late afternoons when their parents get home. The added benefit is that the beanies will keep these kids from low-income families warm during our cold and dark winters.

Beanies reflective trim

To ensure a safer pedestrian population, Wheel Well is manufacturing beanies with reflective trims. The beanies will keep children and adults warm as well as lighting them up for all to see. The beanies come in black, navy, dark green, grey and maroon with green reflective trim. They are non-toxic and washable. One size fits all. The summer hats are cool and will keep the sun off the faces of our little beloveds and they are still lit up in the headlights for all to see.

Case Studies

Reflective and high visibility clothing have become a standard in industries where employees are working amongst vehicles. Is the leap to equipping our children with this type of clothing not logical? Please see link below for case studies. https://en.wikipedia.org/wiki/High-visibility_clothing