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Wheel Well is the only non-profit organisation that focus exclusively on road safety for children. Wheel Well is a registered section 21 non-profit company. Tax exemption in terms of section 18A of the Income Tax Act has been approved and Wheel Well is proud of their new PBO number: 930041005. Wheel Well is a Level 4 BEE contributor. The members on the board have sound and extensive experience in the Transport, Safety, Training and Marketing sectors.

Our Destination:

Wheel Well strives to be the most visible, audible and effective change agent in Road Safety for Children in South Africa thereby reducing the death toll of children on our roads.

Our Journey:

To raise awareness, educate and effect changes and enforcement of legislation on issues surrounding road safety pertaining to children both in and around the vehicle.

This will be accomplished through visible community and national campaigns/ projects. Wheel Well will align with partners and sponsors of like mind, whilst maintaining complete integrity and transparency in its activities.

The Driver:

Peggie Mars, the founder of Wheel Well, has extensive experience in car seats across all brands and models and keeps up to date on all trends and developments within that industry. A teacher by profession, she has a special connection with children and she lives out her passion for knowledge and education through her various campaigns. She is a leading expert on all things car seat and road safety for children.

The Navigators:

Eugene Herbert

Eugene has been involved in the motor industry for the past 33 years and has held directorships in several companies. Eugene’s depth of experience and expertise in the industry as well as in Road Safety, add immeasurable value to Wheel Well.

Peter Townshend

Peter has extensive business experience and an expert in ethical and effective business practises. He is the owner of several businesses and his vast tome of knowledge and innovative approach to business help steer us with ease through the rocky roads and potholes.

Charmaine van Wyk

Charmaine is the Public Relations Manager for Bakwena N1N4 Toll Road. Besides managing all aspects of PR & marketing within Bakwena, Charmaine’s involvement in CSI (Corporate Social Investment) is a testimony to her enthusiasm & commitment in the areas of Road Safety, environmental, health, community upliftment and nature conservation along the N1N4 route.

Our Co-Drivers:

Thabile Shuping is the lovely lady that holds the fort at our shop in Brightwater Commons. Her hands-on experience in car seats ensures that the seats donated to us are expertly cleaned and handed out with the necessary knowledge to the parents to use the seats effectively. This lady has magic in her hands and a song in her heart.

Our Racing Stripes:

We have earned our racing stripes through hard work and our extensive hands-on experience with car seats. All the seats that go through our hands are thoroughly checked for safety, professionally cleaned and serviced. Our focus is first and foremost the safety of the next child in that seat and not the profit that might come from it. Seats that do not meet our high standards are sent for recycling. Every parent also gets a complete Car Seat 101 lesson on how to use and install the seat. We will hold their hand through all the stages of car seats and challenges that go with the territory. Our motto is: For Impact – not for Profit.

We have extensive knowledge and insight on the design, development, regulations, laws and best practice where car seats are concerned.

Our projects for children as pedestrians are all designed to have multiple benefits for children. Not just road safety, but safety in general, education, literacy as well as leadership skills. Children have a very specific profile in traffic and we must always keep that top most in mind when we are looking for solutions.

Activism is one of the vital pillars in our approach to road safety for children. We keep up the pressure towards changes in legislation, improving statistics and post crash care that will benefit our children.

Our Fuel:

Like all modern vehicles, Wheel Well is streamlined and fuel efficient. We make funding go far with our economical driving style.

Currently, our tanks hold enough fuel to last us three months ahead. It is much like traveling at night. You can only see the road ahead as far as the headlights allow, but you have complete faith that the rest of the road is there. Additional funding will help us see the road further ahead and appreciate and affect the changing scenario that is road safety for children in South Africa.

Our Milestones:

On an epic journey such as this one, there are many memorable moments. Every bit of funding that comes in, all the seats donated, all the very special children and their families, over 8300 thus far, that the Car Seats for Kids campaign has touched and all those precious moments that we experience are all very special milestones on our journey. Please browse the rest of our website for our magic moments. Milestones that stand out are:

  • Gumtree Women in Autos Award for extraordinary contribution to the automotive industry – August 2018
  • Our first international funding from GlobalGiving in partnership with Ford Motor Company Fund in July 2018
  • First handout of Halo Beanies in our Glow Kids Glow child pedestrian project in April 2018
  • Proud winner of the Prince Michael International Road Safety Award 2016 – Safer Road User category
  • Over 8300 children in car seats through the Car Seats for Kids Campaign.
  • Besafe Izi UP HC for disabled children
  • Our annual October Transport Month collaborations.
  • Amendment 22 to the National Road Traffic Act that makes car seats compulsory for children under 3.
  • Opening our shop at Brightwater Commons
  • Growing from a campaign into a fully-fledged Not-for-Profit company that is making huge strides for children in Road Safety

It is of vital importance that Wheel Well continue to serve our children in road safety. Our work and repository of expertise belong to the people of South Africa in the interest of our children and future drivers. Funding received will be used to further education and awareness on the vulnerability of children in traffic as well as secure our future, succession, and sustainability by applying sound financial, marketing and business practices.